Question
QUESTION 4 [20] Companies need to assess their positions before deciding on the options that are available to them. They have to decide whether it
QUESTION 4 [20] Companies need to assess their positions before deciding on the options that are available to them. They have to decide whether it is not prudent to hold their current position within their national boundary, retreat to a smaller scope or expand beyond foreign markets. If the internationalisation push/pull triggers, are considerable, companies may decide to enter foreign markets. Identify the internationalisation push and pull triggers and provide a brief overview on the issues organisations must consider prior to entering foreign markets.
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