Question 4 (20 Marks) 4.1 Imagine that you are in charge of developing a fast-growing start-up's e-commerce presence. Consider your opinions for building the company's e-commerce presence in-house with existing staff or outsourcing the entire operation. Decide which strategy you believe is in your company's best interest and create a brief presentation outlining your position. Why choose that approach? And what are the estimated associated costs, compared with alternative? (You'll need to make some educated guesses here-don't worry about being exact.) (20 Marks)