Question 4 [20 Marks] One goal of marketing is to create strong relationships between a company...
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Question 4 [20 Marks] One goal of marketing is to create strong relationships between a company and its customers. Discuss in detail the five- stage model of customer loyalty. Question 5 As consumers become more enthusiastic about online shopping, they have begun to tire of repeatedly entering detailed shipping and payment information each time they make online purchases. Digital wallet addresses this concern. 5.1 Elaborate on the importance of digital wallets. (10 marks) Question 4 [20 Marks] One goal of marketing is to create strong relationships between a company and its customers. Discuss in detail the five- stage model of customer loyalty. Question 5 As consumers become more enthusiastic about online shopping, they have begun to tire of repeatedly entering detailed shipping and payment information each time they make online purchases. Digital wallet addresses this concern. 5.1 Elaborate on the importance of digital wallets. (10 marks)
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