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QUESTION 4 (20 Marks) Organisations operate within the business environment namely the micro-environment, the market environment, and the macro-environment. The market and macro environments are
QUESTION 4 (20 Marks) Organisations operate within the business environment namely the micro-environment, the market environment, and the macro-environment. The market and macro environments are external to the organisation. Using relevant examples, explain how an organisation benefits from examining the external environment.
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Management Information Systems Managing The Digital Firm
Authors: Kenneth C Laudon, Jane P Laudon
14th Edition
013389830X, 9780133898309
