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QUESTION 4 (20 Marks) Organisations operate within the business environment namely the micro-environment, the market environment, and the macro-environment. The market and macro environments are

QUESTION 4 (20 Marks)

Organisations operate within the business environment namely the micro-environment, the market environment, and the macro-environment. The market and macro environments are external to the organisation. Using relevant examples, explain how an organisation benefits from examining the external environment.

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