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QUESTION 4 (20 Marks) The famous IPhone manufacturer Apple uses both backward and forward integration strategies in its business operations. Apple has its own software,

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QUESTION 4 (20 Marks) "The famous IPhone manufacturer Apple uses both backward and forward integration strategies in its business operations. Apple has its own software, hardware and retail stores". In the context of the above statement, critically analyse the different alternative strategies (Integration strategies) used by Apple Inc

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