Question $43$ The Brink Magazine plans to publish a new magazine targeted to students at intermediate and high school levels. The magazine will sell at a retail price of $$7\mathrm{.}00.$ Variable costs are estimated to be $$1\mathrm{.}60$ per copy, with variable selling and distribution costs amounting to $$0\mathrm{.}40$ per copy. The publishers of The Brink Magazine expect to incur fixed costs of $$300,000.$ The magazine industry expects to sell $2,000,000$ magazines this year. What is the breakeven share of market?

o $50,000$ copies

o $3\mathrm{.}33\%$

o $3\mathrm{.}0\%$

o $60,000$ copies

o $2\mathrm{.}54\%$

Question $44$

Hotels can try to influence demand for their products and control the perishability characteristic of service by $.$

o creating a slogan that focuses on service reliability

o restructuring their physical plant to reinforce their service objective

o maintaining clean and inviting lobbies"

o shifting demand from peak to off$-$peak periods

o standardizing the service process and providing more training to service personnel

Question $45$

Elasticity of demand is less elastic when

$$ they can casily compare prices

$$ they frequently change their buying habits

$$ there are more substitutes

$$ they do not readily notice higher prices

$$ there are more competitors

Question $46$

When companies search for new ways to satisfy customers and distinguish their offering from others, they look at the product.

$\_$ product, which encompasses all the possible future transformations of the

o consumption

o expected

o augmented

o potential

o basic

Question $47$

The stage in the new product process that occurs first is the $-$ stage.

o idea generation

o product development

o test marketing

o product soft launch

o concept testing

Question $48$

Which of the following is an example of a gap between service delivery and external communications?

o The employees at GBL have been asked to take time to listen to customers, but they must serve them fast as well.

o Amanda chose to shop at Alison's Fashions because the store's website offered $"$on$-$the$-$spot" alterations. However, when she did buy a dress, she had to wait a week to get it altered.

o Customers at LUX appreciate the personalized services the salespeople offer, but do not like the store design.

o Clearwater Spa attendants are well trained in massage therapy and the services they offer, but customers rarely return because they don't like the attendants' impersonal service.

o When sales dropped, Styx modernized its stores in order to retain customers, but didn't realize that the product quality was the main problem.