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QUESTION 4 8 Which of the following statements describes a marketing implication that results from the intangibility of services? Customers participate in and affect the
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Which of the following statements describes a marketing implication that results from the intangibility of services?
Customers participate in and affect the transaction
Service quality depends on many uncontrollable factors
Services can be readily communicated
There is no sure knowledge that the service delivered matches what was planned and promoted
Services cannot be inventoried
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