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Question 4: (a) Briefly discuss any THREE (3) characteristics of advertising for educational toy products - A-SCORE (e.g. board-game, online-game, and card-games) (6 marks) (b)

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Question 4: (a) Briefly discuss any THREE (3) characteristics of advertising for educational toy products - A-SCORE (e.g. board-game, online-game, and card-games) (6 marks) (b) Suggest any TWO (2) advertising tools for A-SCORE (other than TV, radio, magazines, newspapers and social media) to build its brand image in Malaysia. Support your answers with rationale and examples. (7 marks) (c) Suggest any THREE (3) sales promotional tools that could attract customers to purchase A-SCORE products (other than discounts and free gifts). Elaborate your answers with examples. (12 marks) and

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