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QUESTION 4 A company that sells eco-friendly cleaning products is concerned that only 19.5% of people who use such products select their brand. A marketing
QUESTION 4 A company that sells eco-friendly cleaning products is concerned that only 19.5% of people who use such products select their brand. A marketing director suggests that the company Invest In new advertising and labeling to strengthen Its green Image. The company decides to do so but In a test market so that the effectiveness of the marketing campaign may be evaluated. Based on data collected in the test market, the company constructed a 98% confidence interval for the proportion of all consumers who might buy their brand. The resulting interval is 16% to 28%. What conclusion should the company reach about the new marketing campaign
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