Question 4 a) Explain the essential purpose of a business and how value chain can support that purpose. [10 marks] b) Compare and contrast undifferentiated marketing with differentiated marketing. [10 marks] Question 5 a) Compare and contrast cost-based pricing and value-based pricing. [10 marks] b) Explain loss-leader pricing. [5 marks] c) Explain how a business analysis is carried out. [5 marks] NEXT PAGE CONFIDENTIAL Question 4 a) Explain the essential purpose of a business and how value chain can support that purpose. [10 marks] b) Compare and contrast undifferentiated marketing with differentiated marketing. [10 marks] Question 5 a) Compare and contrast cost-based pricing and value-based pricing. [10 marks] b) Explain loss-leader pricing. [5 marks] c) Explain how a business analysis is carried out. [5 marks]