Answered step by step
Verified Expert Solution
Question
1 Approved Answer
Question 4 a) Opinion leaders are widely used in marketing to influence consumers. Explain why opinion leaders are hard to identify. b) For each of
Question 4
a) Opinion leaders are widely used in marketing to influence consumers. Explain why opinion leaders are hard to identify.
b) For each of the following products, nominate a celebrity whom you feel would make an appropriate opinion leader. List the characteristics of the celebrity that would make him or her suitable in terms of the type of reference group influence likely to be exerted (informational, normative, or identification).
- Toothpaste
- microwave
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started