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Question 4: (a) What is marketing environment and why it is to be scanned? (4 Marks) (150-200 Words) (b) Choose any Omani company and discuss
Question 4: (a) What is marketing environment and why it is to be scanned? (4 Marks) (150-200 Words) (b) Choose any Omani company and discuss how micro (three) and macro (three) factors affecting the company's marketing environment. (6 Marks) (250- 300 Words) Question 5: Mr. Ahmed has recently completed his Bachelor degree. His passion is to start a business in fashion designing. He invested OMR 5000 in the business. But this was not sufficient to start this business. He requested two of his friends to join in the business with investing each of OMR 5000. His both friends are ready to invest in the business but they want to know more about the form of business set up they are going to make for the business. From the above scenario, attempt the following questions. (a) What form of business is going to be started by Mr.Ahmed and his friends? Explain. (2.5 Marks) (100 Words) (b) Explain any five characteristics of this form of business with example for each. (7.5 Marks) (300 - 400 Words)
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