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QUESTION 4 An important aspect of the business and community relationship is called corporate giving or corporate philanthropy. It is defined as the voluntary and

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QUESTION 4 An important aspect of the business and community relationship is called corporate giving or corporate philanthropy. It is defined as the voluntary and unconditional cash transfer or other assets by private firms for public purposes. Every year, businesses around the world give generously to their communities through various kinds of philanthropy contributions to non- profit organizations. A. Express TWO (2) types of corporate giving with suitable examples. (6 marks) B. Explain TWO (2) areas of corporate contributions which can enhance a company's competitiveness. (4 marks) c. Extend THREE (3) strategies a company can use to maximize benefits from corporate philanthropy. (6 marks) D. Discuss TWO (2) elements measured in assessing the return on social investment. (4 marks) (Total: 20 Marks)

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