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Question 4: B. Describe the characteristics of direct-response advertising. C. Discuss the distinctive features of direct-mail advertising. D. Describe the role of customer relationship management

Question 4:

B. Describe the characteristics of direct-response advertising.

C. Discuss the distinctive features of direct-mail advertising.

D. Describe the role of customer relationship management (CRM), database marketing, data mining, and lifetime-value analysis.

E. Discuss the advantages and disadvantages of outbound and inbound telemarketing.

F. Explain the value of other media options, including brand placements, yellow pages advertising, video game advertising, and other "alternative" media.

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