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QUESTION 4 (b) Read the following scenarios: (i) (ii) (iii) Delphine & Co. is a law firm which had been operating for the past
QUESTION 4 (b) Read the following scenarios: (i) (ii) (iii) Delphine & Co. is a law firm which had been operating for the past 20 years. The firm has over 200 active clients, mainly commercial organisations, and the clientele is still growing. Recently the management has shown interest in business analytics in order to manage its exponential growth in the amount of data. With the aid of the right business analytics tool, the management aims to improve the accuracy of analysis, which in turn is expected to further improve its business opportunities and to reduce costs. Nikko Shine is a textile manufacturing company. The company uses some business analytics tools to facilitate efficient regular operations. For example, the warehouse has a type of business analytics tool which notifies the Store Manager timely to purchase critical raw materials when the re-order level reaches. Moon Bank is a financial services provider which is in operation for the past 24 years. It has over 800 commercial clients and ten times more individual clients. Like any other financial services firms, Mook Bank also loses certain percentage of its income annually through non-performing loans, fraudulent transactions etc. The Risk Analyst in the bank uses a type of business analytics tool to discover hidden patters of banking transactions, to identify security-related anomalies etc., thus reducing the loses. Required: For each of the above scenario, identify the most suitable business analytics tool. Also briefly analyze the level of competitive advantage, degree of intelligence and the type of decision-making (proactive/reactive) for the choice of the tool in relation to the type of business given. (9 marks)
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