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QUESTION 4 Describe the following terms: a. Contract Manufacturing b. Product c. Cost based Pricing d. Marketing Channels e. Public Relations (10 marks) QUESTION 5

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QUESTION 4 Describe the following terms: a. Contract Manufacturing b. Product c. Cost based Pricing d. Marketing Channels e. Public Relations (10 marks) QUESTION 5 Elaborate FOUR (4) overcoming discrepancies in marketing channels. (12 marks) QUESTION 6 Elaborate FOUR (4) characteristics of communication. (12 marks)

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