QUESTION 4 High gasoline prices and concerns about fossil emissions bothered consumers, so Toyota developed the Prius [hybrid fuel car modelj. This is an example of which use of marketing research? Identifying market problems and marketing actions O Identifying marketing opportunities and problems Identifying potential marketing segments OGenerating potential marketing actions QUESTION 5 What is the document that the marketing researcher promises to deliver as a result of the marketing research process? Marketing research presentation O Marketing research report Marketing research plan Marketing research proposal QUESTION 6 Which of the issues listed below would be addressed using problem-solving research? the need to understand market potential the need to understand current cultural trends O the need to understand changes in consumer behavior O the need to determine where to locate retail outlets