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QUESTION 4 How strongly or weakly a consumer is committed to a specific attitude relates to the level of involvement he or she has with

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QUESTION 4 How strongly or weakly a consumer is committed to a specific attitude relates to the level of involvement he or she has with the attitude object (AO). Describe the strength of commitment involved in each of the following and give an example: Compliance Identification Internalization [20 Marks]

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