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QUESTION 4 Imagine you work as a marketer for a company that manufactures steel and they are considering using elp - friendly production steps. You
QUESTION
Imagine you work as a marketer for a company that manufactures steel and they are considering using elpfriendly production steps. You suggest that to succeed at leveraging "green marketing" they should
be transparent
leverage social influences
clearly state to the consumer the ecofriendly efforts of the company
all of the above
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