Question 4 Most marketing-oriented companies allocate themarketing communications budget over the six major modes ofcommunication advertising, sales promotion, public relations andpublicity, events \begin{tabular}{|l|l|l|} \hline Question 4 & \( \begin{array}{l}\text { Most marketing-oriented companies allocate the marketing } \\ \text { communications budget over the six major modes of communic 2 answers