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Question 4 Part a ) Your company is considering whether to carry out a market survey for a new product. The survey takes 2 years

Question 4

Part a)

Your company is considering whether to carry out a market survey for a new product. The survey takes 2 years and would incur an upfront cost of 3 million. The possible responses and the associated NPV's if production goes ahead are provided in the decision tree above.

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