QUESTION 4

1. The IKEA rental program is

   A		A prestige product
   B		A service
   C		A convenience product
   D		A core product
   E		An augmented product

2. QUESTION 6

3. In order to understand what customers think of a product, IKEA might survey the first hundred people to purchase it. What type of sample would this be?

   A		Purposive sample
   B		Convenience sample
   C		Simple random sample
   D		Snowball sample
   E		Cluster sample

4. QUESTION 7

5. What would be the strongest way for IKEA to position its products?

   	A	Positioning them based on their trendy designs
   	B	Positioning them based on demonstrating care for the environment
   	C	Positioning them based on their versatility
   	D	Positioning them based on their mix of low price and high functionality
   	E	All of the above would be equally strong positioning

6. QUESTION 8

7. Because the IKEA buy back program offers store credit, which of the following criticisms of marketing could it lead to?

   	A	High Prices
   	B	Deception
   	C	Cultural Pollution
   	D	Materialism
   	E	Dissonance

8. QUESTION 9

9. Based on the information in the case, which of the following is a SWOT Weakness for IKEA?

   	A	Increasing consumer preferences for pre-assembled furniture
   	B	Increasing competition
   	C	Consumer perceptions of IKEA furniture as disposable
   	D	Low market share
   	E	All of the above