QUESTION 4 Vera has graduated with a Bachelor of Accounting (Hons) graduate for five years. When she first graduated, she worked at a Big Four audit firm for one and half years before quitting and became a freelance consultant. She first started out with tax consultancy and loan application documents but her clients started to ask her for various business advice and she has gradually developed a network of specialists in various areas of expertise. She now established a consulting office of her own and she has three permanent staff with finance, marketing and information technology expertise. Whenever she obtained a contract, she would hire other freelance specialists. In the past five years, she often gets recommended to help small medium businesses to scale up their business either in terms of expanding their market or production. These has led her to develop expertise in the area of digital marketing as well as business process reengineering. Her business is growing very fast and she is getting exhausted from all the work and knew that she herself needed to reorganize her own management consulting business. She knew that many of her peers have transformed their businesses either to become strategic level or niche experts. They have also streamlined their offerings and offered specific types of business excellence to maximize their potential and revenue.

Required: I need you to help to write a memo for Vera and explain how she could reorganize her management consultancy.