QUESTION 4

Which of the following are not involvement devices?

		Links
		Puzzles
		Tokens
		Postscripts

QUESTION 7

Which of the following likely motivates someone to buy something:

		The need to gain acceptance
		The need to avoid criticism
		The need to become good citizens
		All of the above

QUESTION 6

Time is not considered to be a major limitation in creating direct response television commercials.

True

False