QUESTION 46 In the context of the research process, which of the following should an organization immediately do once it has determined the sources of information to fulfill the research objectives? OA. Gather the relevant data from secondary or primary sources, or both. O B. Analyze, interpret, and summarize the information gathered. OC. Consider the costs and benefits of the research effort. OD. Effectively communicate the results to decision makers. OE. Conduct surveys and in-depth interviews with the respondents. QUESTION 47 Which of the following is the first step of the market research process? O A. Determining the sources of information to fulfill the research objectives. O B. Analyzing, interpreting, and summarizing the results. OC. Defining the research problem and establishing research objectives. O D. Considering the costs and benefits of the research effort. OE. Gathering the relevant data from secondary or primary sources, or both. vVnich or ne Toilowing iS moSt Ikeiya propiem assOciatea win ne use or secondary data? OA. Defining the research problem O B. Ability to communicate opinions OC. Reliability of data OD. Storage of data OE. Willingness to respond QUESTION 49 data refers to the data that are collected specifically for the particular research project at hand when research questions are still unanswered after seeking all reasonable secondary data sources. O A. Derived O B. Primary O C. Referential O D. Syndicated O E. Cohort QUESTION 50 The most universal survey research problem in foreign countries is the barrier. O A. technology O B. legal OC. cultural O D. literacy O E. language