Question $5$

$1$ points

Zara has pioneered "cheap chic" in clothing apparel. Zara offers current and desirable fashion goods at relatively low prices. To implement the strategy, Zara uses sophisticated designers and effective means of managing costs. These are all characteristics of which of the following business level strategies?

a$.$ Cost leadership

b$.$ Differentiation

c$.$ Integrated cost leadership$/$differentiation

d$.$ Stuck in the middle