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Question 5 1 pts Which of the following is a desirable quality for a brand name according to the text? distinctive translate easily into foreign
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Which of the following is a desirable quality for a brand name according to the text?
distinctive
translate easily into foreign languages
easy to pronounce, recognize and remember
be suggestive about product benefits
all of the above
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Quantitative Analysis For Management
Authors: Barry Render, Ralph M. Stair, Michael E. Hanna
11th Edition
9780132997621, 132149117, 132997622, 978-0132149112
