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QUESTION 5 a) Operational CRM consists of customer-facing applications and customer-touching applications. Classify which of these applications are suitable to use for high-value customers

QUESTION 5 a) Operational CRM consists of customer-facing applications and customer-touching applications. Classify which of these applications are suitable to use for high-value customers and low value customers. Provides an example of application for each. b) Assess THREE (3) main flows regularly being managed in a supply chain. (10 marks) (6 marks) c) Vendor plays a major role in fulfilling the demand of enterprise system. Determine TWO (2) characteristics of a vendor to support the client organization for the new generation of an enterprise system. (5 marks)

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