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Question 5 a) What is different about ethical leadership (theory)? How do you practice it? How do you know if you are an ethical leader?

Question 5

a) What is different about ethical leadership (theory)? How do you practice it? How do you know if you are an ethical leader?

b) What is marketing with and without ethics? Why do many people see ethics and marketing as in tension?

c) How should ethics play a role in shaping marketing strategy? Why?

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