question 5) as a group, how might the service plan to mantain generators be used by GEI to provide a future revenue stream?

MARCIA'S REPORT ON DEMAND, SOCIAL RESPONSIBILITY AND COMPETITIVE ADVANTAGE Marcia Gonzales then spoke to the group. She made the case that the GEl strategy of emphasizing smooth power flow with the "PowrFlo" technology and environmental responsibility with the "SunnyFlo" technology has led to a competitive advantage for GEI. Marcia further stated that the recent public outrage over the State, Local and Federal government responses to the storm may also be important to the firm. Marcia, stated that GEl made products that were uniquely important to this disaster. While most individuals and businesses were suffering as a result of the storm GEl had benefited. The government was scrambling for a manner to appease the public and act on behalf of its' constituencies. She made the point that the government should give businesses and homeowner tax breaks to install power generation equipment. Several local politicians in the Southeastern United States had already made noise about such legislation. The fact that the GEl equipment was so environmentally friendly would give a tremendous competitive advantage to the firm. In addition GEI could donate some equipment to certain impoverished areas and to Churches, VFWs and the like. This was a socially responsible policy and it would also contribute to the good name of the firm and it would get GEI's products out in the public eye. Marcia then showed the projected demand figure that she had compiled based on her new sales forecasting software, focus groups and consumer polling. The new monthly numbers were no less than stunning. The old sales estimate showed a 1% monthly increase in the estimated sales. The post-Katrina numbers were much biaber and increasing at 20% Refer to Figure 2 Old Sales Estimate New Sales Estimate for PowrFlo 500 (units) for PowrFlo 500 (units) Date Oct-05 350 Nov-05 354 Dec-05 357 Jan-06 361 Feb-06 364 Mar-06 368 Apr-06 372 May-06 375 Jun-06 379 Jul-06 383 Aug-06 387 Sep-06 390 Oct-06 394 Nov-06 398 Dec-06 402 Jan-07 406 Feb-07 410 Mar-07 415 Apr-07 419 May-07 423 Jun-07 427 Jul-07 431 Aug-07 436 Sep-07 440 Oct-07 444 Nov-07 449 Dec-07 453 Jan-08 458 Feb-08 462 Mar-08 467 Apr-08 472 May-08 476 Jun-08 481 Jul-08 486 Aug-08 491 Sep-08 496 Oct-08 501 Nov-08 506 Dec-08 511 2700 2754 2809 2865 2923 2981 3041 3101 3163 3227 3291 3357 3424 3493 3563 3634 3707 3781 3856 3933 4012 4092 4174 4258 4343 4430 4518 4609 4701 4795 4891 4988 5088 5190 5294 5400 5508 5618 5730 Figure 2. GEl Pro Forma marketing sales projection estimates before and after Katrina 5)As a Group: How might the service plan to maintain generators be used by GEl to provide a future revenue stream