question 5: branding
Which of Brand Direction best meets the goals of the brand vision?
?Brand Direction 1: Fantasy Car of Your Dreams.
?Brand Direction 2: Fun for the Whole Family.
File Home Insert Draw Design Layout References Mailings Review View Help l' Share l I 7 Comments PROTECTED VIM Be carefulhis From the internet can contain virum. Unlas you need to edit, it: safer to stay in Protected View. Enable Editing x I I uuwll payment I I I A CUSTOMER PROFILE: I 70% are couples with 3 children. 0 Age: 2848. 0 Income: 70,000 per household. 0 90% of target market live 30 miles from work. 0 80% need some cargo space for travel and house projects. Assignment #3 Instructions Page 1 art 5 ASSIGNMENT #3 INSTRUCTIONS * BUSINESS 100 O 55% are ooncerned about gas mileage. o 70% consider safety a top priority. 0 85% prefer long warranties. Gate the Assignment I53 Template and complete Question 1. QUESTION 2: FINANCIAL OP'I10NS Background information needed In answer Question I12: Based on the information contained in the vehicle descriptions in Question #1, what is the best financial option to purchase the vehicle you selected in Question #1. ' Page1nf5 1433wnrds Text Pl'etllctions On :DjFocus I? ++ 10% ,0 Type here to search AutoSave ( Off) Assignment_3_Instructions (3) - Protected View - Saved to this PC Search Brooke Mcghee BM X File Home Insert Draw Design Layout References Mailings Review View Help Share Comments PROTECTED VIEW Be careful-files from the Internet can contain viruses. Unless you need to edit, it's safer to stay in Protected View. Enable Editing X Vehicle 1 Vehicle 2 Vehicle 3 Car Minivan Truck Providing the owner fantastic gas With its ability to haul all of your With maximum towing capacity, the mileage for the long daily family and friends, you'll be ready truck can pull any load down the commutes as well as superior to tackle all life adventures. Built road. The spacious luxury level performance the car is a great with convenience in mind, the van cabin hosts a whole suite of practical, well rounded option. With has 2 automatic sliding doors and eatures making anyone feel right at 4 doors and a large rear seat, this an electronic rear hatch for the home. Leather seating, upgraded car is suited to hauling family and easiest of access. The convenience sound system, and adaptive cruise friends anywhere they want to go. doesn't stop there with rear seats control make driving this large In the rear, the car boasts the that fold into the floor giving in vehicle a breeze. largest trunk of any car in its class class leading cargo space. for the ultimate hauling experience. MPG: 28 city/ 40 highway / 32 combined MPG: 24 city/ 35 highway/ 28 combined MPG: 12 city/ 18 highway/ 15 combined Passengers: 5 Passengers: 7 Passengers: 5 Safety Rating: Fair Safety Rating: Best Warranty: 3 year/ 36k miles Safety Rating: Poor Warranty: 10 year/ 100k miles Warranty: 5yr/60k miles Price: $20,000.00 (5325 per month w/2k down) Price: $25,000.00 (5415 per month w/2k down) Price: $40,000.00 (5685 per month Lease Cost: $180 per month / $1800 w/2k down) down payment Lease Cost: $200 per month / no money down special offer Lease Cost: $500 per month/ $2500 down payment Go to the Assignment #3 Template and complete Question 4. Assignment #3 Instructions Page 3 of 5 Page 3 of 5 1433 words Text Predictions: On " Focus + 100% 7:18 AM H Type here to search O o W ? 88.F ~ g () 8/22/2021File Home Insert Draw Design Layout References Mailings Review View Help i3 Share i I 7 Comments g PROTECTED Vim Be carefulHIS from the internet can contain virus. Unlas you need to edit, it's safer to stay in Protected View. Enable Editing x ASSIGNMENT #3 INSTRUCTIONS - BUSINESS 100 QUESTION 5: BMNDING Background information needed to answer Question #5: The com pa In} that makes the vehicle you selected is looking to rebrand the vehicle. They have asked for your input on possible brands ideas. Read the information below summarizing the vision for each Brand Direction. Brand Direction 1: Fantasy Car of'lour Dreams Brand Direction 2: Fun for le WhoIe Family Represents car fanatics that travel around Inspired by the ultimate family experience, the country attending car meets and get taking road trips, and sightseeing. togethers, races, and other competitions. Go to the Assignment #3 Tempiete and complete Question 5. Page 4 MS 1433 words Text Predictions. On. \"bl-Focus \"- I - - I3 ,0 Type here to search
