Question 5: Data Collection 20 Marks

The Herefordshire & Worcestershire Chamber of Commerce would like to support businesses operating within Worcester city centre by collating information about visitors to the city centre. Outline how you would plan to do this using surveys. You should look to include;

a) How you would identify what information you would like to collate. (5 Marks)

link:The Herefordshire & Worcestershire Chamber of Commerce

b) At least two different types of surveys you would look to employ including methodology, advantages and disadvantages of each type of survey. (10 Marks)

c) What statistical analysis you would conduct on the information that you gathered and why? (3 Marks)

d) How you would look to present the results of the survey? (2