QUESTION 5 grow into the male Coca Cola's research revealed that found that Diet Coke was most popular among women consumers, but male consumers were staying away from it. In order market, Coca-Cola offered Coke Zero (which was essentially the same as Diet Coke) specifically designed for the male market. This is an example of: O market development strategy O market penetration strategy. O related diversification unrelated diversification. QUESTION 6 The fundamental assumption of marketing is that people buy one product instead of another because they O perceive it to be the better value for them. O always want to get the lowest price possible. O prefer variety over brand loyalty. O are strongly influenced by celebrities QUESTION 7 The greater the discrepancy between a consumer's needy (current) state and the desired (ideal) state, the greater_ the amount of external information search will be needed. the size of the consideration/evoked set. the effort consumers will invest in searching for alternatives. the consumer's motivation to act