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Question 5 In November 2019, the French luxury goods giant LVMH (Louis Vuitton Mot Hennessy) announced to takeover American luxury jewellery giant Tiffany's. It is

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Question 5 In November 2019, the French luxury goods giant LVMH (Louis Vuitton Mot Hennessy) announced to takeover American luxury jewellery giant Tiffany's. It is the largest deal in the luxury industry. (a) Explain the potential motivation(s) of LVMH's takeover plan, according to M&A theories. Some examples are expected. [13 marks] (b) LVMH is listed in Euronext Paris Stock Exchange, and Tiffany's is listed in New York Stock Exchange. Explain your expectation of market reaction to such a deal, according to the literature you have studied in this course. [12 marks]

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