Question 5

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Contests, premiums, and displays are tools solely used for trade promotions?

False

True

Entering a foreign market and partnering with the local companies to produce or market products and services is called?

Importing

Indirect exporting

Direct investment

Joint venturing

Question 7

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iTV does not allow viewers to interact with television programming and advertising using their remote controls?

True

False

Question 8

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Many online merchants including Noon have experienced so much online growth that they are now moving into showrooms or their own stores.

True

False

Question 9

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Marketing's objective is to promote consumption, and the predicted outcome of successful marketing is sustainable consumption?

False

True

Question 10

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Mature products require ___advertising to sustain brand relationships?

Comparative

Personalized

Reminder

Persuasive