Question 5 on Sabre:

Use the following information (Report 5) from one team's Sabre experience in Round 3 to evaluate the overall performance of their Gamer and Green products in this period. Assume that the Devices market had a total of 16 products, which together, sold 1,260k units; and that the Star market had two products and a total (achieved) market size of 121k units.

5.1. Using the information given in this specific question, evaluate the performance of the Gamer product in the last round, highlighting its key weaknesses and strengths. Briefly justify your answers.

Your answer:

5.2. Use your general knowledge about and experience in Sabre to calculate Gat's gross margin percentage in this past round (in the specific Sabre context). Show how you calculated it.

Your answer:

5.3. Use all the information, and only the information given in this specific question (Question 5) to evaluate the quality of the company's overall decisions on Green in the context of Sabre. Justify your answers by using the above information and applying your understanding of the Sabre simulation environment.

Your answer:

Period: Market: Company: World: Instructor Mode 3 Devices Company5(T5-W1/T5-W1) W1 Report 5 - Product Sales Report Run Name: UMassMon-W1 Company: T5-W1 (Company 5) Period: 3 Gats Gamer Green Total Market Devices Devices STAR R&D Project RProj_1 RProj_3 Starpwr Retail Price $ 290 445 1050 Unit Cost* $ 129 118 462 Ini. Inventory k 29 0 0 29 Requested k 90 310 100 500 Disposal k 0 0 0 0 Produced k 76 263 100 440 Sold k 67 209 100 375 Fin. Inventory k 38 55 0 * NOTE: Unit cost is blended cost of previous inventory (if any) and new production