Question (5): Read the following case and answer the questions. (10 marks) (A1,C2)

Citi Bank has introduced a student account which serves mainly the population aged between 18 and 30 years. Using the methods in selection of a market segments:

(a) Analyse the main considerations in segmenting a market. Support your answer by clarifying the benefits, process, and key differences in segmentations. (b) Give 2 examples of financial services that can be offered to this segment.