Question #$5$ Social Media and Identity

From early broadcast television commercials to modern social media profiles, mass media and its various

infrastructures have been critical influencers of how we construct and perform our identities in everyday

life. How do big data and the attention economy create ideas about $$selfhood$$ and identity in today$$s

digital culture? What is authenticity, and how is the concept used to judge and determine an individual$$s

influence on social media platforms? Discuss the practice of identity construction in digital culture using

supporting scholarship and examples.

Bibliography

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$$ Arriagada, A$.$ & Bishop, S$.(2021).$ Between commerciality and authenticity: The imaginary of

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$$ Hearn, A$.(2017).$ Verified: Self$-$presentation, identity management, and selfhood in the age of big

data. Popular Communication, $15(2),62-77.$

$$ Khamis, S$.,$ Ang, L$.,$ & Welling, R$.(2017).$ Self$-$branding, $$micro$-$celebrity$$ and the rise of social

media influencers. Celebrity Studies, $8(2),191208.$

$$ Marwick, A$.$ E$.(2015).$ Instafame: Luxury selfies in the attention economy. Public Culture, $27(1),$

$137160$