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QUESTION 5 Status: The description of a population according to selected characteristics such as age, gender, ethnicity, income, and occupation is referred to as
QUESTION 5 Status: The description of a population according to selected characteristics such as age, gender, ethnicity, income, and occupation is referred to as consumer group profiling demographics. behavioral analysis. psychographics. Ostatistical analysis. QUESTION 6 The process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends is called O significant trend analysis. Oorganizational scanning O environmental scanning. O a SWOT analysis. O marketing intelligence. QUESTION 7 Multicultural marketing refers to combinations of the marketing mix that reflect the unique attitudes, ancestry, communication preferences, and lifestyles of different O races or ethnic groups. Onations, O religions. O generational cohorts. O genders. QUESTION 8 Which of these racial or ethnic groups has the greatest economic impact in the United States in terms of its buying power? Asian Americans O Hispanics African Americans O American Indian and other native populations O Indian immigrants (from India) QUESTION 9 Culture refers to the O moral and ethical beliefs of a family passed down from generation to generation. O set of values, ideas, and attitudes that are learned and shared among the members of a group O pastimes associated with the fine arts, such as ballet, music, and theater O standard or pattern of behaviors that is typical or expected of a group O description of a population according to selected characteristics such as age, gender, ethnicity, income, and occupation Click Save and Submit to save and submit. Click Save All Answers to save all answers. 0. 0.5 p 0.5 point 0.5 points 0.5 points S
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