Question 5

Time: 20 minutes

Total: 10 marks

Canada's Wonderland Inc. operates amusement parks similar to those such as Six Flags, Universal Studios, Disneyland etc. Canada Wonderland's mission is to provide high quality family entertainment that exceed guests' expectations and will create lifelong memories. To achieve this goal, Wonderland strives to provide safe, clean, friendly family environments at reasonable prices. In addition to the amusement parks, the company operates a community outreach program. Through volunteerism, it offers educational and recreational programs (e.g. after school programs for children and teenagers, employment related training for adults) and special events at its facilities.

Wonderland's president, Jerry Maguire, has asked you to lead a team of employees in developing a balanced scorecard for its parks.

Required:

For each balanced scorecard perspective identify two measures of performance that relate to Wonderland's key success factors. Include targets and an explanation of why the metric is important. What strategy is Canada's Wonderland following?