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Question 5: You are a technology manager of a new but promising cell phone manufacturer, located in St. John's, Newfoundland. Your CEO has come to
Question 5: You are a technology manager of a new but promising cell phone manufacturer, located in St. John's, Newfoundland. Your CEO has come to you with a potential new product of developing a new business cell phone to replace the older models that do not seem to fit with the current business community. The CEO has tasked you with developing a Delphi survey that could justify your firm breaking into this new market area and he would like you to prepare a preliminary survey identifying five (5) experts and five (5) potential survey questions. Note, you do not have to identify the experts by name but by firm, position and qualifications. Question 6: Your CEO is intrigued by your Delphi questions and choice of experts, and now wishes that you perform a SWOT analysis of the new business cell phone, as outlined in the above question, to determine if it is a viable business idea and if further time should be allocated to this project. Complete the SWOT and make your recommendation to the CEO
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