Question 51 (1 point) Companies that produce many units of a standardized product and market it with an economy of scale value proposition to its BZB customers (e.g.. the more you buy. the less it costs per unit) are focusing product orientation production orientation marketing orientation social orientation selling orientation Question 52 (1 point) GamaPix makes point-and-shoot cameras and handycams for amateur photographers and hobbyists. It also has a separate line of cameras dedicated to professional photographers. Additionally, it designs separate offers for each segment. Which of the following marketing strategies does GamaPix most likely use in this instance? mass marketing differentiated marketing individual marketing direct marketing niche marketing Question 53 (1 point) When compared to a differentiated marketing strategy, a mass marketing strategy Question 53 options: is a much more effective means of meeting consumers' individual needs is much more profitable creates greater economies of scale (i.e., cost savings) in manufacturing costs. is a more effective way of meeting organizational objectives Question 54 (1 point) A company like Car2Go uses city size, population density and education to find potential markets. These are variables used for market segmentation. Question 54 options: geographic demographic psychographic A and B A, B, and CQuestion 55 (1 point) [l'he purpose of market segmentation is to differentiate products identify a single marketing mix that will be satisfactory for the general market reduce the overall cost of marketing activities divide a total market to enable a marketer to develop a more precise marketing mix meet the needs of homogeneous markets Question 56 (1 point) You are hungry and look into the fridge only to nd you don't have any food. In which stage of the consumer decision making process are you? Question 56 options: problem recognition purchase decision evaluation of choices information search Question 57 (1 point) JetBlue's promise that "Just Alright Doesn't Fly Here" and their commitment to delivering "award-winning service from award-winningly nice humans" is their Question 57 options: segmentation strategy value proposition market offering selling concept product concept Question 58 (1 point) Some fast-food restaurants offer tasty and convenient food at affordable prices, but in doing so they contribute to a national obesity epidemic and environmental problems. These fast-food restaurants overlook the philosophy. Question 58 options: societal marketing concept selling concept product concept marketing concept production conceptQuestion 59 (1 point) Which of the following is an example of a horizontal conict in a distribution channel? Question 59 options: a Ford car dealer complaining that another Ford dealer is underpricing the same model a Gucci executive complaining to Gucci's suppliers of delays in shipping consignments a Walmart executive complaining to a Pepsi executive for not replenishing stocks on time a Nike shoe dealer complaining that the shoes provided to the dealer are defective Question 60 (1 point) The Product Life Cycle is important because it Question 60 options: allows the company's other products to suit consumer needs. tracks how old a product is in the eyes of the consumer. tracks the competition's inuence on your own products. helps marketers manage the stages of a product's acceptance and success