Question 58 0 out of 1 points A small Chicago retailer used Facebook's self-service ad program to sell pants targeted to Chicago Cubs fans. The
Question 58 0 out of 1 points A small Chicago retailer used Facebook's self-service ad program to sell pants targeted to Chicago Cubs fans. The localized promotion was so successful that the pants sold out. This is an example of: Answers: a, Personalization b. Customization c. Macro marketing d. Creative promotionQuestion 60 For many shoppers the most effective "retail therapy" is achieved: Answers: a. Using a cell phone b. Perusing a catalog c. Visiting a store d. Ordering online
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