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A company's product has an expected 4-year life eycle from research, development, and design through its withdrawal from the market. Budgeted costs are Upstream

 

A company's product has an expected 4-year life eycle from research, development, and design through its withdrawal from the market. Budgeted costs are Upstream costs (R&D, design) $2,000,000 Manufacturing costs 3,000,000 Downstream costs (marketing, distribution, customer service) 1,200,000 After-purchase costs 1,000,000 The company plans to produce 200,000 units and price the product at 125% of the whole-life unit cost. Thus, the budgeted unit selling price is A. $15 B. $31 C. $36 D. $45

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