Question $6(1$ point$)$

Tom and his family have been farming in DeKalb for over $100$ years. A few years ago Tom pitched the idea of organic farming to his family. He identified three distinct groups that might be interested in buying organic products: vegetarians, health conscious individuals, and trendsetters who like to try out new products before others. These three groups are examples of what?

Market offerings

Market segments

Marketing mixes

Value propositions

Market intermediaries