QUESTION 6: [3) Lerato and Angela, both stay-at-home moms, are discussing a new design winter jacket that they saw at Blue Dot, a new trendy store that opened in their local mall. They are comparing it to the jackets that they have bought at Woolworths the previous winter. Identify and discuss the four (4) basic strategies that the marketers of Blue Dot can employ when attempting to change the cognitive component of Beatrice and Angela's attitudes