Question $6$

$3$ pts

IHOP's objective is to increase its revenue from takeout and delivery purchases. IHOP's social media team set a SMART goal$-$Increase clicks from Facebook and Instagram to the Takeout Order page by $90\%$ in $30$ days$-$and have created ads to drive goal completions. They are testing variables in their ads to find ads with the highest click rate. Which variable is IHOP most likely testing in these ads?

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