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Question 6 A collector of rare antique books wants to sell a book from her collection on eBay. Discuss the following decisions, considering the characteristics
Question 6 A collector of rare antique books wants to sell a book from her collection on eBay. Discuss the following decisions, considering the characteristics of the item for sale and the anticipated market for this item: (a) When offering the book in a regular auction, what should the start price of the auction be? [8 marks] (b) When offering the book at a fixed posted price, would the optimal posted price be above or below the optimal start price of an auction in part (a)? [4 marks] (c) Should the item be offered in a regular auction or at a fixed posted price? [13 marks]
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