Question 6

C&C has spent a lot of money on Research and Development to develop two ready-to-assemble furniture lines that have been popular in the cabin and cottage market as owners furnish their 'second' (i.e. vacation) homes. Both lines are high quality and very stylish. C&C has invested in national advertising to brand both its "Up-North" and "Painted Cottage" furniture lines, which have been popular with lake, hunting, and ski cabin owners in the Upper Midwest, Pacific Northwest, and New England regions of the U.S. C&C uses a website to reach customers and is able to customize furniture to buyers' specifications. C&C's revenue has steadily grown about 20% each year for the past few years, and its market share has increased rapidly as well.

Based on the information provided, can you conclude that C&C has a competitive advantage? What data would you need and use to determine C&C's competitive advantage?

7. C&C has spent a lot of money on Research and Development to develop two ready-to-assemble furniture lines that have been popular in the cabin and cottage market as owners furnish their 'second' (i.e. vacation) homes. Both lines are high quality and very stylish. C&C has invested in national advertising to brand both its "Up-North" and "Painted Cottage" furniture lines, which have been popular with lake, hunting, and ski cabin owners in the Upper Midwest, Pacific Northwest, and New England regions of the U.S. C&C uses a website to reach customers and is able to customize furniture to buyers' specifications. C&C's revenue has steadily grown about 20% each year for the past few years, and its market share has increased rapidly as well.

What is C&C's generic business strategy? Explain briefly using the information provided.